If one was to consider an example of this infrastructure in practice, it is apparent that the working of this infrastructure will be in a manner such that the process of information exchange will initiate by the consumer sending a request to the online retailer to carry out a transaction. Upon receiving the request for transaction, the online retailer/website shall ask the consumer to provide his/her id which shall be in correspondence with the consumer’s personal information located in the central data bank. When the consumer has provided the id, the online retailer/website can then perform a check with the central data bank to make sure that the customer is authentic.
However, in order to acquire access to the central databank, the website/online retailer shall be required to provide an id that will be essential for the authentication of the website/online retailers identity. The id provided by the website/online retailer shall be one that will correspond to information about the website/online retailer in the central databank and shall be monitored by a regulatory authority to ascertain the purpose for which the information is being acquired. Once the website/online retailer’s identity and purpose has been identified and the databank’s regulatory authority has ascertained that the consumer, at the time of data submission to the databank, gave his/her consent to receive marketing information or to allow authentication checks, the website/online retailer shall be given access to the data for a limited period after which the website/online retailers will be required to authenticate their identity and reason once more.
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