Modern day petrol stations are increasingly opting to open up supermarkets within their vicinity. This has served to be nothing less than a revolutionary development since it has contributed significantly to the evolving trends in the retail industry. The sector of the industry that has undergone the most implications in this regard is the petrol retail sector in particular.
While previously only fuel related researches were being carried out to contribute to the success of petrol retailing, the advent of petrol station supermarkets such as those of the ESSO has served to open up a completely new horizon of research an investigation for petrol retailing. Research is now being carried out to establish the role and contribution of the behavioral patterns of consumers towards supermarket retailing at petrol stations and it is for the same reason that this research is being carried out. An underlying purpose of this research is to contribute to the study into the very same.
Fundamental variables that the research shall consider for this purpose include others along with efficiency and effectiveness of business strategy, and the measurement of consumer satisfaction.
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