Essay: Corporate Social Responsibility at BAE Systems

Sample Essay

Research Strategy

The research strategy to be used for this research will be qualitative and quantitative research. These two methods will allow the researcher to objectively analyze the collected data and information from existing research and studies. Quantitative research will be all about analysis of numerical data and statistics, while qualitative research will involve in-depth analysis of the data collected from secondary sources, research and studies. These two methods will allow the researcher to objectively analyze the collected data and information from existing research and studies.

 Conclusion
Corporate social responsibility is needed becoming more and more recognized as an effective and sustainable vehicle for marketing a company’s image, its social and environmental aspirations, as well as and products and services. The CSR approach that BAE Systems employs merely confirms the underlying motivation behind the conceptualization and development of their marketing communication strategy (Hall and Jones 2008). This motivation can have three-fold positive results:

  • Expanding the market;
  • Increasing product awareness;
  • Improving corporate credibility.

This shows that British BAE Systems recognizes the indispensable importance of CSR as part of their respective marketing communication strategies. Through corporate social responsibilities, these global companies may be able to promote the image of their organizations as socially and environmentally responsible.

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