– To the academic world: while the concepts of consumer behavior to be used as outlined above are not exactly new and have been documented in many studies, few if any (to the best of the researcher’s knowledge) studies have been carried out which focus specifically on the consumer decision making process of the smartphone buyer. As such, this study will break new ground in academic research, and its findings cannot only be used to enrich the field of consumer behavior but can also form the basis of subsequent studies by academicians.
What I Hope to Achieve By The End Of The Project:
By the end of this project, I hope to have fully understood the buyer decision-making process. More specifically, I hope to be in a position to clearly articulate why the smartphone buyers buy the smartphones, what kind of smartphones they buy, how they buy them, where and when they buy them, and what factors (situational or otherwise) influence their purchase decisions. Having achieved that, I hope to be in a position to formulate effective strategies which can help the buyers to optimize their buying decisions, and the sellers to improve their marketing execution in light of the target market behavior.
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