Essay: Developing a Trademark

Sample Essay

When considered with regard to the mass market in particular, it is important to highlight that the mass market is exposed to a large number of products/services in each product/service category simultaneously. It therefore becomes highly imperative to establish the product/service in a manner that can be relied upon to deliver a distinct and unique representation to consumers.

In order to develop a trademark to a point where it takes on the form of a brand, the trademark shall have to qualify as a brand. Since the essential element of a brand is incorporated in the fact that it is not only intrinsically recognizable but also creates what one may refer to as an impression upon the consumer. The polarity of the impression is not incorporated in the definition; however one must exist in order for a product/service to qualify as a brand. While a trademark provides distinction to a product/service from other products/services, it is imperative to note that it does not put forth an impression on the consumer. Every time a consumer comes across a trademark, the cognitive process is limited to the recognition of the product/service.

Place your custom writing order at an affordable price, written by professional writer.

 


Related pages

A+ papers are what we do the best, and that’s our promise!

We believe our success is due to countless of satisfied customers who continue to trust us and cherish this professional relationship. Our custom essays are guaranteed to be original and delivered before the deadline.

  • Countless students worldwide are satisfied with our professional writing services.
  • Professionally written custom paper according to your specific instructions.
  • We offer the most experienced bank of dependable and capable academic writers.
  • All assignments are thoroughly researched and 100% guaranteed as original.
  • 100% privacy guaranteed – your private information is strictly confidential.
  • Dedicated 24/7 friendly support team, always available to assist you.

—————————————————————-