Authentication processes more than often require online retailers to acquire extensive information about the consumers. Needless to say, the need for rigid authentication processes cannot be ignored in this modern day and age. However, this research recommends that the authentication processes are subjected to an alteration.
For instance, if a consumer initiates a transaction through an online retailer, the consumer can be put in a position where the consumer shall be required to enter their personal information only once, after which the consumer can be assigned an id which will serve as a Personal Identification Number of sorts that the consumer will be required to give the next time.
The authentication process, under this recommendation, shall be performed once and shall be extensively thorough so as to ascertain the consumer’s identity. Once the process has been performed and the consumer has been assigned the id, the consumer’s personal information should be erased from the data banks.
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