The website would be launched by making it a media and public affair and there would be an option of the website being in Chinese language. The sort of colors used would be keeping in mind the sort of aesthetic sense that the Chinese have. At the same time, it would include a number of promotional activities and offers available online as the Chinese nation is one of the most technologically advanced nations in the world. The website would have to be updated with all the latest product offerings along with all possible options to buy the products online in order to ensure that the customers are allowed to keep their options.
The competitive advantage is the fact that this organization relies heavily on the safety of driving and hence, that would become an important part of its marketing strategy and hence, along with the products it would give DVDs/ cads on safe driving and even in certain instances, safe driving lessons etc in order to make the customers feel that continental tires does really care.
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