Essay: Essential Elements of Ecommerce

Sample Essay

The research shall incorporate an in depth analysis of literature in order to develop a clear and comprehensive understanding of the essential elements of ecommerce, consumer security and privacy concerns, and the implication of the same on consumer behavior. While the primary research shall serve to acquire an understanding of the actual perception and behavior that consumers hold toward ecommerce, the secondary research performed through the literature review shall establish the very perimeters and variables that the primary research shall be based on.

The literature analysis with regard to this research shall incorporate peer reviewed articles and publications that pertain to essential elements of this research. There are numerous essentials which merit consideration in this regard. The most indispensable of these is essentials are the understanding of the relevance consumer privacy and security to consumer behavior with regard to ecommerce. However, in order to acquire an understanding of this concept, a complete understanding of a number of constituting elements is required. Elements such as these include those that relate to the essential services that ecommerce offers to consumers, the origination of consumer privacy and security concerns with respect to ecommerce, the conflict that exists between consumer privacy and consumer database management practices, the establishment of perimeters that can be used to establish policies to protect consumer privacy while allowing the execution of consumer database management practices as well as the very factors and instances in ecommerce that can be considered as possible contributors to the development of vulnerabilities in ecommerce.

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