The research highlighted that most information acquired by ecommerce based services is of a nature such that it has no direct use to the transaction and is kept as a record of sorts to bring into use if it is needed in the future. This research recommends that the information, once used, should be deleted automatically and should be saved only in cases where it will be needed for sure. In this regard, a threshold can be established to ascertain the nature and duration until which information about a client can be kept without bringing it into use.
For instance, a policy can be established and implemented through which information about the income of a client, if stored for a period of four weeks, should be deleted from the records of the online retailer so as to avoid the information falling into wrong hands.
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