A research methodology is perhaps one of the most essential elements that can dictate the degree of authenticity that a research holds. Research in essence is the pursuit of knowledge and understanding that can assist man in the evaluation and observation of the facts and figures that constitute the environment surrounding man (Goddard and Melville 2004). As such research has evolved to a point where it is now considered to be a systematic procedure that is meant to facilitate the attempts being carried out to acquire a sound knowledge of a discipline that merits research (Ketchen and Bergh 2006). A methodology, in this regard, is the modus operandi that is adopted in order to carry out research.
The research methodology serves to dictate the perimeters that a research is carried out within. The establishment of an adequate research methodology prior to the carrying out of the actual research serves to provide the research process with credible primary and secondary sources as well as a compatible data collection, data handling and data analysis guideline (Walden 2006). We can therefore surmise that the authenticity and compatibility of the research methodology to the nature of the research serves to determine the credibility of the findings that the research comes across.
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