The Labor government’s rhetoric on the 2012 London Olympics is basically this: All the efforts being done for the Olympics are not for the games themselves, but are being done with a view towards building a sustainable infrastructure for the London city itself, where the Olympics are merely acting as a catalyst.
The Labor Government claims that to them, the infrastructure they lay down, the stadiums and arenas and swimming pools they are constructing are not primarily about the Olympic Games themselves. They are not interested in the athletes, in the competition, in the test of skill, strength and stamina or in the setting of new world records, no, what they’re interested in is the regeneration of Stratford , the Lower Lea Valley and the whole of East London. According to a press release issued by the office of the Mayor of London: “The 2012 Olympic and Paralympics Games will speed up development in the Lower Lea Valley, which is one of the priority areas for regeneration in London. The Lower Lea Valley – an area in East London stretching from Canary Wharf to Stratford – is one of the most deprived areas in the UK, with poor housing and high unemployment” (Mayor of London The London Assembly and Greater London Authority, 2009).
In a press release, David Higgins, the chief executive of the Olympic Delivery Authority (ODA) said, “The 2012 Olympic Games and Paralympics Games in London can be viewed as a sporting overlay for the biggest regeneration project in Europe” (Higgins 2006) and “There is no doubt that London 2012 will be the greatest sporting event in the world, but London 2012 can also be remembered as the ‘Regeneration Games’ and contribute to the economic and social renaissance of parts of the Lower Lea Valley that suffer from unacceptable levels of deprivation and urban decay” (Higgins 2006).
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