Lonely Planet currently has more than five hundred people and over three hundred authors and has a bright future ahead of it (Lonely Planet Publications, 2009). They are one of the most popular sources for advice on travel destinations and travel books, with a rich insight into various countries and cultures.
Lonely Planet is in the travel business. They produce travel guidebooks for multiple destinations across the world (Hoover’s, Inc, 2009). Since the acquisition by BBC Worldwide, they have become financially stronger and have an inherent desire to grow further and reach as many quality destinations as possible.
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