Air travel remains an ever growing industry. Even when international situations become critical, governments continue to encourage air travel because of not only the revenue it brings but also the sources of revenue it brings and the jobs it serves to create (Palepu, Peek, Bernard, & Healy). However, the international scenario has not been in a high degree of favor for the airline industry with a recording of a mere 7% growth rate in the last year as more and more people choose to switch to trains and other cheaper modes of transport in light of the recent economic downturns.
Yet the demand for air travel maintains an upward trend as people continue to choose air travel for business as leisure and statistics show over a billion passengers having used air travel in the previous year.
In times like these, in order to survive, an airline needs to change its operational mechanism in order to cut costs without losing customers. Air-crafts such as the Boeing 747 and other such carriers make air travel an affordable and convenient option for passengers (Kroo, I., 1999). Also, it has become necessary to target the business class in order to keep the revenue rolling in because more and more people are choosing to establish their own businesses in the import/export industry.
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