Essay: How media develops its audience beliefs

Sample Essay

Even if one was to hypothesize that the media does not serve to shape culture and beliefs in the audience, one cannot deny the fact that it contributes to their evolution since the audience gives a significant degree of consideration to the expressions of the media. The media therefore willingly or unwillingly continues to contribute to the process.

It is apparent from the movie that regardless of the actual contribution of the media towards the development of beliefs and the shaping of culture, the media has an influence that cannot be ignored. The media can be observed to be responsible for the delivery of complete and comprehensive news to the audience.

The movie advocates for the usage of theories that do not persuade the audience to take a specific side but allow the audience members to evaluate all that is at hand and then reach a position based on a well informed judgment. In this regard, it can be surmised that the thesis considered in the initial paragraphs of the paper does indeed hold true and the movie is one that seeks to encourage the prevalence of a particular communication theory through the course of the plot. The supported communication theory in this regard is the Uses and Gratifications Theory over the Agenda-Setting Theory.

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