In my opinion I agree with the author’s contention that the media requires regulation. It is important for individuals in society to have the media literacy in order to sift through the massive amounts of information that exists on various multimedia screens and analyze their messages in order to maintain their critical perspective. It is important for the government in the United Kingdom to regulate all aspects of the media in such a way in order to ensure that individuals are not simply consumers but rather informed citizens who can not only analyze the information which is freely available to them, but are also capable of being critical towards media institutions that provide this information while being autonomous to its effects (Lewis and Jhally).
It is important to understand that though the Mass media is delivering art and entertainment to audiences around the world. They are only doing so on the basis of consumerism and profit. It is merely doing so for its own bottom line rather than any other altruistic motive that it may convey through its broadcasts. Thus, it is essential for individuals to differentiate the messages given by the media with the organizations that are providing them in order to properly assimilate the information given. It may be asked why such differentiation is even necessary. The answer to this is that the inherent illusion of connection to information given by the media creates a sense of trust that is sustainable even when the individual is interacting with society.
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