Such contact building actually helps interaction in real life and it serves an important purpose in terms of allowing individuals to separate their life with their friends and family with that from business associates. One talks to the latter online, leaving greater time for real socializing which is the way it should be.
Two more similar networking services are Twitter and Gurgle. Twitter has been gaining popularity, as has been shown by its use by the Obama Presidential Campaign lately. It allows users to follow each other’s activities and keep up with them. It is predicated on the exchange of short messages and minimal amount of random conversation (May 2008). This has proved valuable for businesses that can keep customers up to date with the “following” features in the service and it served the Obama campaign well in terms of allowing their responses to the Republican Campaign being viewed along with previous statements.
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