Essay: Overview of Specific Marketing Concepts

Sample Essay

Various marketing and consumer behavior concepts will be used in carrying out the study. These include:

–          The concept of selective and subjective perception: this will be used to help understand why and how target customers filter out, distort, or simply refrain from retaining marketing stimuli (such as advertisement messages) which are not consistent with their beliefs and attitudes. In s doing, strategies of how the smartphone dealers can over come this perception process will be designed, which will help to place the smartphone brands in question in the consumers’ evoked set (Lantos, 2008).

–          The new product diffusion process model: being a dynamically discontinuous product, the smartphone will take some time before it gains widespread market acceptance because of its perceived risks, costs, and degree of involvement. It therefore necessarily fit neatly into the model. The new product diffusion model is a predictive model which will help to understand the likely consumer behavior as the product proceeds from the innovator to the laggards stage. Together with the product life cycle concept, it will help design useful marketing responses which the smartphone manufacturers can adopt at each stage (Burgelman et al, 2004).

Place your custom writing order at an affordable price, written by professional writers


Related pages

A+ papers are what we do the best, and that’s our promise!

We believe our success is due to countless of satisfied customers who continue to trust us and cherish this professional relationship. Our custom essays are guaranteed to be original and delivered before the deadline.

  • Countless students worldwide are satisfied with our professional writing services.
  • Professionally written custom paper according to your specific instructions.
  • We offer the most experienced bank of dependable and capable academic writers.
  • All assignments are thoroughly researched and 100% guaranteed as original.
  • 100% privacy guaranteed – your private information is strictly confidential.
  • Dedicated 24/7 friendly support team, always available to assist you.


Tags: , , ,

Comments are closed.