Essay: Value of price discounting

A good example is of a company that values price discounting to beat its competitors that given by Muhtar Kent, the Coca Cola president. He has been able to make Coca-Cola products very popular all over the world. He believes that that the three thumb rules need to be applied. These are discounting briefly, discounting credibly, and discounting relatively.

Price discounting has been used widely and as Dawes (2004) argues, the customers have become desperate and this has undermined brand equity although it is expected to emphasize on it. This has forced the Coca-Cola president to engage in discounting briefly in which price discounting is done for only a short period of time thus not lowering the value of the brand.

Place your custom writing order at an affordable price, written by professional writer.

Related pages

A+ papers are what we do the best, and that’s our promise!

We believe our success is due to countless of satisfied customers who continue to trust us and cherish this professional relationship. Our custom essays are guaranteed to be original and delivered before the deadline.

  • Countless students worldwide are satisfied with our professional writing services.
  • Professionally written custom paper according to your specific instructions.
  • We offer the most experienced bank of dependable and capable academic writers.
  • All assignments are thoroughly researched and 100% guaranteed as original.
  • 100% privacy guaranteed – your private information is strictly confidential.
  • Dedicated 24/7 friendly support team, always available to assist you.