The pricing strategy would be competitive but certainly not which would be low-since the products being offered are high quality products. Hence, the pricing strategy would one which would at par with the competitors but at the same time would be priced keeping in mind the sort of quality which is in the offering. The difference in the pricing strategy would be that the prices would be revised once the production costs are revised but still they would be kept at competitive rates.
Advertising and Promotion
The sort of advertisement which would be carried out would be one which would include using national channels, international media channels, personal selling at retail outlets, different supermarkets would have the flyers, posters, sample products lined up, leaflets would be sent to different manufactures of cars in order to keep them aware of this new tire manufacture in mind, offering discounts to certain retailers to advertise the continental products more, having famous Chinese race drivers in the advertisements or businessmen in order to cater to the younger and the business class generations.
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