Essay: The qualitative research

Sample Essay

The qualitative research is generally brought into use in order to develop an understanding of a subject through the analysis of descriptive and expressive data (Kothari 2008). Data such as this can generally be acquired from interviews, books, television, phone calls, emails, group discussions and other relevant sources where the subject and focus of the consideration is not the measurement but the perspective and polarity of the opinion.

The qualitative research calls for the analysis of data that is expressive and descriptive and is therefore used in cases where the data is anything but numerically represented. The data can be opinions, remarks, comments, attitudes, preferences, dislikes and the like (Kothari 2008). In essence, the qualitative research approach seeks to perform an exploratory research that can assist in the exploration of cause and effect relationships in the respondents’ opinions.

In the event that the qualitative research methodology is put into place in a scenario where numerical analysis and comparison is called for, it will become extensively difficult to develop a clear perception of the data since qualitative data cannot be adequately subjected to statistical techniques. Qualitative data is not based on gradients and measurements but on independent opinions that more than often contain a variance of such a degree that the observations cannot be placed on a scale for measurement and comparison (Kothari 2008). The qualitative research approach, on account of the ambiguity that is incorporates, can be further divided into two approaches: the inductive approach, and the deductive approach.

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