The relationship between secondary data and the primary data acquired through the case study research carried out is one that is not clearly elaborated on. In a case study approach, in order to carry out adequate generalization, it is of the utmost importance to ensure that an adequate evaluation of the chosen case study is carried out in order to ensure that there is no similarity and/or difference that goes unnoticed.
While the research is one that appears o be one that has been carried out adequately, it is apparent during the evaluation of the research that there are numerous weaknesses that the research incorporates that serve to deteriorate the authenticity of the findings of the research (Hanafizadeh and Moayer 2008). However, when one considers the fact that the authors of the research have identified the limitations and have highlighted them for the reader’s convenience in order to consider them when taking the findings of the research into account; it is evident that the research is one that is comprehensive and complete in its execution.
The research has made use of the balanced scorecard and there is no doubt that the utilization of the balanced scorecard technique is one that has been carried out quite effectively, however, there is a strong deficiency in the sense that the use of the balanced score card has not been justified at any point in the research. The authors have not shown how the balanced scorecard is the best instrument for the performance of the analysis of the data acquired from the case study. This serves as a major weakness of the research and is one that serves to discredit the study from its recognition as authentic and relevant since the question of whether or not the research would have provided the same findings had an alternate approach been used remains ever present and undeniable.
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