Essay: Research Approaches

Sample Essay

There are two types of approaches that are widely used in the research process these approaches are quantitative approach and qualitative approach. These approaches are considered as a backbone of research. The quantitative approach is based on numbers and it revolves around the phenomenon of testing a theory which is analyzed through statistical techniques. The ultimate goal of a quantitative approach is to test the phenomenon that whether the generalizations of a theory hold true or not. On the other hand qualitative research is more towards the process of evaluating a social or a human problem and different perspectives are evaluated in this research approach.

In this research project qualitative approach is used. Qualitative research typically involves questionnaires or surveys that are standardized and the interaction with the population is also in the same way. Qualitative research is mainly applied in scientific areas such as psychology and the methods are formed to ascertain the objectivity of the data as well as the application of that data to a wider population based on the sample and the reliability of the data. However, the quantitative approach deals in numbers that is the reason why this research is entirely based on qualitative research techniques (Creswell 2008). In this research paper focus is laid on the lean manufacturing and human resource management and what are the issues related with both these terminologies. This research also focuses on the fact that how research affects the decision making process of an organization.

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