Essay: Service Psychographics

Sample Essay

Autism is a disorder that affects the social interactions and communication skills of the subject and unless it is diagnosed and treated in the development stages of childhood, it becomes very difficult to treat. It is for the same reason that Delta will concentrate on parents whose children are of a tender age, from newborns to ten year old. Parents of most newborns are either working, or stay-at-home parents.

In most occurrences, one of the two stay at home and or take the child to a day care centre. Hence, it will not only be the parents, but day care centres will be targeted as well to encourage parents to attend Delta programs.

Service Behavior

Delta will frequently form short term or long term alliances based on Partner Relationship Management (PRM) techniques to increase effectiveness of its programs.

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