Essay: Strategy of Continental Tires

Sample Essay

Since the Chinese market is relatively different from the current markets of Continental Tires, it would need to collect information from a sample of customers about what they believe continental tires is and would have to determine each product’s value according to the customers.

The company managers would need to decide what would be most appropriate attributes which would have to be advertised to the targeted market as the different economic, social, political factors would have to be kept. Continental Tires would have to maintain a balance between the way the product is positioned and the way the consumer views it.

In order to improve the value of the product, Continental’ strategy would have to emphasize on its strong quality of products, outline the various success stories which it has achieved till now especially in Europe, highlight the top quality customer service which it has been renowned worldwide for, stress on convenience, improve the design of the product’s packaging and labeling especially since Continental Tires place strong emphasis on safety of the products and environmental effects. These aspects would allow it to have a competitive edge over its competitors.

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