Since the Chinese market is relatively different from the current markets of Continental Tires, it would need to collect information from a sample of customers about what they believe continental tires is and would have to determine each product’s value according to the customers.
The company managers would need to decide what would be most appropriate attributes which would have to be advertised to the targeted market as the different economic, social, political factors would have to be kept. Continental Tires would have to maintain a balance between the way the product is positioned and the way the consumer views it.
In order to improve the value of the product, Continental’ strategy would have to emphasize on its strong quality of products, outline the various success stories which it has achieved till now especially in Europe, highlight the top quality customer service which it has been renowned worldwide for, stress on convenience, improve the design of the product’s packaging and labeling especially since Continental Tires place strong emphasis on safety of the products and environmental effects. These aspects would allow it to have a competitive edge over its competitors.
Place your custom writing order at a cheap price, written by professional writers.
A+ papers are what we do the best, and that’s our promise!
We believe our success is due to countless of satisfied customers who continue to trust us and cherish this professional relationship. Our custom essays are guaranteed to be original and delivered before the deadline.
- Countless students worldwide are satisfied with our professional writing services.
- Professionally written custom paper according to your specific instructions.
- We offer the most experienced bank of dependable and capable academic writers.
- All assignments are thoroughly researched and 100% guaranteed as original.
- 100% privacy guaranteed – your private information is strictly confidential.
- Dedicated 24/7 friendly support team, always available to assist you.