The current economic condition is one that is highly volatile and far from stable in its current standing. An increase or sustenance in the current unemployment and credit exposure levels can result in contribution to decreased consumer spending which can hamper revenue generation. Another threat that is currently posed to Revlon is the fact that Revlon has its entire stakes in the consumer cosmetics market and has not chosen to branch or explore other related industries.
This has served to put Revlon in a position where the market is always subjected to intensive competition and multinational manufacturers frequently choose to engage and explore markets, stimulating competition further (Data Monitor, 2009). Because of the intensive competition, even the smallest of factors such as display space, marketing strategies, consumer retention strategies and the like can serve to increase or decrease sales dramatically.
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