Primary Research: Survey Questionnaire

The primary research technique selected for this research is the survey questionnaire. This research instrument has been selected because it will allow the research to acquire a sound understanding of the standing of each of the variables that are to be assessed. The survey questionnaire shall be implemented using random sampling techniques and shall constitute questions that will fundamentally be closed-ended in order to accumulate data in a form such that it can be subjected to quantitative analysis without allowing too many obstacles to intervene in the analysis process. The participants for the implementation of the survey questionnaire shall be volunteers.

The survey questionnaire was designed in light of the fact that the consumers are constituted by a large number of people who wish to perform their day to day tasks without having to spend time on the intricate details of the manner in which internet security functions. Fundamentally, the survey questionnaire was designed to be free of technical details pertaining to the subject so that survey participants could understand the survey questions and could provide as accurate answers as possible.

The survey questionnaire was designed to constitute demographic and multiple choice questions that were designed to acquire essential information from the participants. The survey questionnaire began by acquiring basic demographic data about the participant such as name, age and gender. The participant was then asked to state whether or not he/she had ever actually made use of an ecommerce based service and in order to perform an assessment of the nature of the participant’s experience, the participant was asked whether or not they refer other people to make use of ecommerce based services as well.

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