When carrying out a research and establishing the research methodology, the primary concern is to identify the approach that the research shall take. There are fundamentally two approaches: The Quantitative approach and the Qualitative approach (Struwig, Struwig, Struwig, and Stead 2001).
The qualitative approach in turn, is constituted of two forms. The first is the inductive form of qualitative research and the second is the deductive form of qualitative research. One cannot expect to implement a research methodology and acquire accurate results unless the constituents of the research methodology are of a nature such that they are compatible with the subject of the research (Newman and Benz 1998). Each approach possesses a distinct set of attributes and the adoption of an approach is directed primarily by the nature of the research.
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